‘The Market Hall in Rotterdam is a real PR story with amazing results. Since the opening by Queen Maxima in October 2014 our agency MVRDV nearly doubled in size to currently 110 employees. And we are still growing,’ Jan Knikker wrote a year ago in a story about the publicity campaign for the iconic arch structure that serves both as a residential building and a market hall.
The fact that the delivery of the Market Hall turned into a worldwide media hype, was largely due to Knikker’s work, who leads MVRDV’s Business Development and Public Relations efforts. Knikker, who was born in Bad Soden am Taunus in Germany started his career as a journalist. He ended up as an editor at a newspaper on the Cote d’Azur, before he changed to the architecture world. For nearly a decade, Knikker shaped the public image of the Office for Metropolitan Architecture (OMA) of Rem Koolhaas.
In 2008, Knikker joined MVRDV, the leading Dutch architecture firm founded by Winy Maas, Jacob van Rijs and Nathalie de Vries. Earlier this year Knikker and four others were made new partners of the globally operating architecture and urbanism practice, which now employs a staff of 140. Apart from generating publicity for MVRDV’s projects, Knikker worked as the ageny’s editor and contributor to a range of publications amongst which ‘MVRDV Buildings’.