Mathias Worbin was born in 1973 in Tibro, Sweden and first began working at IKEA in 2000. As Creative Leader at IKEA of Sweden, Mathias is responsible for what he calls the company’s “creative concepts”, like the recent Curiosity Collections, which are product lines inspired by topics and people IKEA are curious about. In this Mathias supports all parts of the creative process – from design and development, to communicating and retailing. He also works closely with Marcus Engman (Design Manager at IKEA of Sweden) on how IKEA as an organisation can be better at working with Democratic Design.
Mathias Worbin will serve as Session guest at WDCD2017.