Solar Roadways and a Freaking Video

Published in City, Energy & Mobility by

Here’s how smart highways are done the American way. The video for this modular paving system of solar panels invented by Scott and Julie Brusaw has been viewed over 16 million times in less than a month. The corresponding Indiegogo crowd-funding reached 205% of its goal eight days before closure. The lesson is easy: turn your invention into a freaking brand.

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