WINNER 5: REFRAME REFUGEES

BRIEF 3: BRINGING REFUGEES & HOST COMMUNITIES CLOSER

Project: Reframe Refugees
BY: Marie-Louise Diekema, Tim Olland
Country: The Netherlands
Solution: Digital Platform		Integration Connection Finance & culture to home

CONCEPT

The photos of refugees shown by mainstream media all look the same and, more importantly, only present refugees in desperate and helpless situations. The digital platform Reframe Refugees helps the world realize that refugees are people with the same dreams and ambitions as everybody else. Reframe is a photo-based platform where refugees, 90 per cent of whom carry a smartphone, can share their side of the story and show us what they want us to see. Their uploaded photos, with personal descriptions, are quality checked and then offered for purchase by media companies. Payment takes the form of a donation to a charity that aids the refugee cause, chosen by the buyer.

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DOWNLOADS & LINKS

View this idea on the Challenge Platform or Download project poster

FROM THE JURY REPORT

"The fact that the humanitarian crisis is so pressing means that media channels, NGOs, pressure groups, governments and others constantly seek images that represent those affected. The jury liked the idea from this team to tap in to this demand and create a service provided by refugees and for the benefit of refugees. The jury believed that the concept of reframing public narratives through refugee photography was powerful, challenging to achieve and do well, but definitely worth prototyping."

BRIEF 3: BRINGING REFUGEES & HOST COMMUNITIES CLOSER