Mihela Hladin

Mihela Hladin is Environmental and Social Initiatives Manager for Patagonia Europe, responsible for providing leadership on the environmental issues of importance to Patagonia as a company and its customers across Europe, developing and managing Patagonia’s grassroots environmental grants program in Europe, and reducing Patagonia’s environmental footprint. Before Patagonia, Mihela founded and operated Greennovate – a for-profit consultancy and non-profit with a focus on environmental educational initiatives within Chinese schools and universities.

Founded by Yvon Chouinard in 1973, Patagonia is an outdoor apparel company based in Ventura, California. A certified B-Corporation, Patagonia’s mission is to build the best product, cause no unnecessary harm and use business to inspire and implement solutions to the environmental crisis. The company is recognized internationally for its commitment to authentic product quality and environmental activism, contributing over $84 million in grants and in-kind donations to date.

Mihela Hladin will serve as Session guest at WDCD2017.